I do not feel that I am exaggerating at all when I say, "Any job is not to focus some, if not most of their marketing resources to smartphone users in 2011 and will continue to go the way of dinosaur ."
Most people in business are aware that smartphones are the fastest growing, and already the most widely used tool for communication and on-line browsing, and are gaining popularity when it comes to playing games and listening to music. What is not as well-known fact is that most handheld device manufacturers focus their product research and development on future generations of smart phones, not cell phones can only make calls and send text messages. So sooner, rather than later, most mobile phone retailers and service providers will offer something different, but the smartphone. Also, the new generation of smart phones have more features, more applications, increasing computing capabilities, more memory, more versatility, it is more likely smartphone will be the preferred mobile communication and computing device of choice.
This is a 2011 years would be attention to the enterprise mobile marketing, if they are not doing it already.
It is important mobile market facts:
Estimates for 2010 show that 234 million Americans age 13 and older use mobile devices. Device manufacturer Samsung ranked as the top mobile manufacturer with 24.5% of U.S. mobile subscribers, up 0.9 percentage points from the 3 months ending in August. Samsung ranked second with 20.9% share, followed by Motorola with 17.0%, 8.8% from RIM and Nokia with 7.2 %.
In the U.S., the statistics are that 61.5 million people owned a smartphone in the last quarter of November 2010, which is 10% from the previous quarter. RIM led with 33.5% market share in smartphones. After months of steady growth, Google android trapped among the # 2 smartphone platform in the same period with 26.0% of U.S. smartphone subscribers. Apple accounted for 25.0% of smartphone subscribers, an increase of 0.8 percentage points, followed by Microsoft with 9.0% and from 3.9 Palm %.
In the last quarter of November, 67.1% of U.S. mobile subscribers use text messaging on your mobile device, which is 0.5 percentage points over the prior 3 months, and browsers were used by 35.3% U.S. mobile subscribers, up 0.8 percentage points. Subscribers who use downloaded application comprises 33.4% of the mobile audience, which represents an increase of 1.1 percentage points. Access to social networking sites or blogs has increased 1.0 percentage points, representing 23.5% of mobile subscribers. Playing games attracted 22.6% of the mobile audience, while listening to music attracted 15.0 %.
The importance of mobile devices, especially smartphones, can not be ignored going forward with any marketing strategy in 2011. In five years, I foresee a new generation of smart phones will replace radio and television as an effective medium for reaching most consumers, with all forms of print media have even less value as an advertising space.
