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Senin, 29 Agustus 2011

Google's Android Phones Challenge Apple iPhone For Smartphone Market Share



The Media Forum on Thursday, 8 Juli 2010 at Allen & Co. Sun Valley Conference is the Google executives Larry Page and Sergey Brin informed journalists that Steve Jobs is rewriting the history of Android in order to align with Apple's interests. They argued that contrary to Steve Jobs says Google has worked to free long before the iPhone was launched in 2007.

According to Mr. Page: "We had been working on Android for a very long time, the concept of the production of cell phones that are Internet enabled and have good browsers and all that, because it does not exist on the market. I think the characterization of us as an entry after the iPhone was introduced is not really reasonable. "Google co-founder Larry Page gave the opinion that Mr Jobs claims that Google has gone into the phone business to challenge Apple iPhone is a fake.

, however, review smartphone history will show that Google acquired Android in 2005 and started prototyping the phone soon. Informed sources say the Android model phones that Mr. Jobs had seen at that time looked more like a Blackberry. This suggests that Google may not be original idea to make phones that look like the iPhone.
Now the question most industry watchers are wondering if Google was working on Android powered phone is why they have to wait until September 2008, after the iPhone was launched introduce the G1 phone? Moreover, the facts indicate that this is due to tensions over Google's entry into a business phone that can contribute to release of Mr Eric Schmidt from Apple's board. Analysts believe that Google is working on Android powered phone before the iPhone was introduced, but the iPhone seemed to have given them a better insight on how to perfect your own smartphone. This is especially true with regard to similarities Nexus one for iPhone.

further confirm the motive for Google to launch Android phones could be gleaned from comments that the Google I / O conference in May last year. At the event, explained that Google introduced Android for consumers, so that Apple would not have gained enormous influence that could be draconian.

In addition, the facts seem to indicate that he went to the Google phone business after realizing that the future of computing will be in portable devices like cell phones and tablet PCs. As a result, they went into the phone business to dominate web search on this platform as they did on the desktop. This notion is supported by Eric Schmidt, Google chief executive in published comments he made in an interview with British newspaper The Guardian 25th June 2010. In this interview, Mr. Schmidt suggested that he wants to be free Windows Mobile.

Also, in that same interview, Mr. Schmidt is a critical commentary on the Microsoft Windows and said: "You have to wonder how on earth Windows Phone - which will be paid for the license - will always attract any handset maker, but it must be loudest for developers considering whether to collect, forward-compatible with Windows Mobile phones pool is really worth bothering with ".

Unlike Apple seems to have gone into the phone as a business re-positioning strategy is aimed to make huge incomes from sales of smart phone hardware itself. Also, with the advent of smart phones, Apple realized that the huge potential in mobile advertising. That is why they tried to acquire AdMob. While Apple is negotiating to buy that AdMob's mobile advertising company Google quickly stepped in and acquired AdMob. As a result, Apple has gone ahead to acquire wireless Quatro as AdMob biggest competitor. In reaction to the Google acquisition of AdMob Apple has re-written the rules of its mobile advertising platform called IAD thus excluding AdMob, which is owned by Google.

As the smart phone war rages on Bloomberg, the news reports that Apple has sold more than 50 million iPhones since its introduction. According to Apple CEO Steve Jobs latest version of the iPhone 4 has sold more than 3 million copies of its 24th June 2010 debut. Analysts believe the iPhone account for nearly 35 percent of the $ 42 apple. 9 billion of revenue. Also, the iPhone is more than 200, 000 applications with more than 5 million downloads to date.

the rapid growth of applications on the Apple ecosystem could be traced to the initial company offered an incentive for developers. For example at the beginning, in order to encourage applications that will run on the iPhone, Apple's indirect investment on the basis of $ 100 million venture capital fund set Kleiner Perkins Caufield & Byers. Today, Apple has paid more than a billion dollars to the developers of the establishment.

Apple's success encouraged other players in the smartphone market, such as HP, LG, RIM, Google, Palm, Nokia and Microsoft to develop a mobile shop where customers with a mobile platform can pay and download applications.

Just like Apple, Google, to achieve success with your Android smartphone launches, such as sales continue to grow dramatično.Potvrda Android growth could be gleaned from positive comments by a senior Google VP of product management, Jonathan Rosenberg in July 2010. According to Mr. Rosenberg has 160, 000 Android-based device to activate a day. He stated that the free searches increased by 300 percent in the first half of 2010, with strong growth will continue in the second half.

Mr. Rosenberg added that the total income jumped by 24 percent over the year and profits increased by 19 percent as well. Informed reports show that in May 2010, there were 50, 000 Android applications, but are now more than 70, 000 and by the end of the year should reach 100, 000 In addition, Google has tried to encourage developers of applications for the Android operating system through competition. Also, according to data made ​​available by Andro Lib, Android users downloaded more than one billion applications to date.

Interestingly, another measure of the success of Google Android phone can be seen from the positive figures posted by Taiwanese manufacturer HTC smartphones in the second quarter 2010.Tvrtka in July 2010 announced that its net income rose 33 percent in the second quarter, a total income was 58 percent higher than last year's figure. According to the Wall Street Journal for the second quarter of 2010, HTC has made a profit of $ 268 million.

HTC profit growth reflects the success of Google, as analysts believe that the Android phones that are driving the adoption of rasta.Široko HTC Google Android phones as they drive Evo 4G, Droid Incredibly, Google Nexus One, and T-Mobile My Touch 3 helps to position as a leading manufacturer HTC smartphone.

point of rapid growth of Google Android could infer from the fact that comScore reported that on 8 July 2010 Google's Android platform has increased by 44 percent from February to May. According to comScore in three of the three-month period from December to February, Android is the mean market share of about 9 percent of smartphones in the U.S.. However, in three months time frame, from March to May, Android market share rose to around 13 percent.

Strangely, despite increasing market share Android comScore report showed that in July 2010 that RIM has a number of 41st 7 percent stake in the U.S. smartphone subscribers, followed by Apple with a 24.4 percent stake. Microsoft was third with 13.2 percent share, Google Android is fourth with 13 percent, and Palm was fifth with 4.8 percent market share. Market analysts say the review of the totality of the market would tend to suggest that Android is growing at a rate that will see the surpassing all its competitors.

Google-Apple face off in the smart phone market is turning out to be like the Apple-Microsoft war of the 80s and the 90s. The Apple-Microsoft War by Microsoft 90-gained competitive advantage over Apple, because while Microsoft is forming partnerships with PC vendors, Apple has maintained its operating system is closed for use only in their own computer systems. In this type of arrangement jumped on the Microsoft Windows market share, while Apple stagnates.

In this case, the Google Android platform is growing rapidly because it is free so handset manufacturers tend to do so. It is also available on several carriers like AT & T, Sprint, Verizon and T-Mobile. However, the Apple iPhone OS only runs on one device, Apple iPhone to one carrier ATT. Experts believe that if this trend continues, that could lead to slower growth for the iPhone in the future.

Industry sources say, to be fair to make comparisons between the Apple iPhone and other smart phones running on Android on an individual basis to determine how well each stacks up against the iPhone. Experts believe that work together to Android smartphone with time may have more market share from Apple's iPhone smartphone, which is one unit, but individually none of the Android phones probably outsell the iPhone, which is considered the fastest-selling smartphone in history.

a pointer to what the future of the smartphone market will look like is contained in a recent report published by IDC, the company Market Intelligence. According to IDC's analysis of the 2013 Symbian will be the number one mobile OS in the world, and Android will be the number 2 IDC predicts that Android will likely be achieved the fastest growth of any mobile operating system ever.

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